IsaDi And Tsunami Queens Announced A Season Long Partnership

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By Malose Wa Ga Lamola 

The International Sports Apparel Design Institute - IsaDi and Hollywoodbets Super League side Tsunami Queens FC, announced a new one-year partnership with a deal that will see Isadi manufacture and supply the club with playing wear and supporters replica jerseys.

Tsunami Queens and IsaDI have provided details of the first collaborations with independent women's football clubs in South African football. IsaDi Chief Executive Officer, Benny Mokhalinyane, explains the nature of the deal struck between the two parties. "(We will provide Tsunami Queens with) A match kit and replica model Sponsorship. With the merchandising of Match kit replicas to be retailed to fans." Said Mokhalinyane.

 

IsaDi broke into the sports arena when they first announced their three year partnership with Football Association of Malawi (FAM) back in 2018. The Kagiso Dikgacoi led enterprise will not pump money into the club's coffers but Tsunami Queens will generate income from this marriage. Mokhalinyane says Tsunami will solely and independently sell the merchandise to create another source of income. Said Mokhalinyane "By establishing the Replica and regalia model, we aim to capacitate the club to enable them to generate their own income. Our clubs sell directly to their fans." 

Pressed whether there are any clauses that prohibit Tsunami Queens from wearing other brands, Mokhalinyane confirms, A none compete clause is effective for the duration of the contract. Tsunami Queens players and officials will only wear IsaDi during match days and none from direct competitors. "None, but to only wear IsaDi performance wear exclusively for the set season when attending official matches."

Mokhalinyane looks forward to contract extension at the end of the existing one. "First option is to extend," Says IsaDi CEO.

IsaDi gives The Free State based outfit a first preference and Mokhalinyane hopes everything works well to give their marriage with Tsunami another chance to renew their vows. "As mentioned, renewal will reserve as a first option unless extraordinary situations arrise." Concluded Mokhalinyane.

Tsunami Queens official, Refilwe Mokwena, says he is happy his club has sealed the deal with IsaDi. Mokwena reveals how the team struggled without a technical sponsor and insists IsaDi
came to the Free State based outfit's rescue. "We are happy to have IsaDi on board. This sponsorship will help us a lot because we were at disadvantage when it comes to full kit regalia. Other teams had full game wears. Without a technical sponsor, it was very difficult and this was affecting the players." Said Mokwena.

@Lamola_Herold

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